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About the Bookie

William Hill is one of the oldest and most respected bookies around. Founded in 1934, the company has since gone from strength to strength. It operates a huge network of betting shops around the UK and also has a strong online presence. The online bookmaker accepts bets from customers in over 175 countries, is available in 24 languages and will accept 11 currencies.

As is expected from such a large organisation, it is possible to bet on a fantastic range of sports. William Hill covers 25 different sports including American football, baseball, cycling, rugby union, motor racing, UFC, darts, cricket, hurling, boxing, greyhound racing, horse racing, hockey, basketball, volleyball, Gaelic football, tennis, handball and snooker.

Furthermore it is possible to bet on a number of larger sporting events such as the Olympics, Speedway and of course all of the major European and South American football leagues.

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Live Streaming and Radio

A great feature of the William Hill website is WHTV, its Live Streaming section. This allows you to watch a huge range of sporting events live on the website while keeping an eye on the latest in-play betting odds. On a daily basis the site streams major horse races, football tournaments and other sports such as volleyball, basketball and tennis.

Additionally the website offers a great radio service. It allows you to listen to live commentary, analysis and event previews throughout the day. The website runs three radio stations: Horse Racing for all the latest news from the tracks, Shops for the latest betting odds and In-Play Radio for live event commentary.

Mobile App

William Hill offers a fantastic mobile app; however, it is only available for iOS. The app allows you to do much more than place a straightforward bet. It also features in-play betting, accumulators and a “Top Bets” list to allow you to see the most popular bets.

Even if you’re not looking to place a bet the app is a great way of keeping track of all the latest sporting results. But for those who are placing bets, be sure to check out the promotions which are unique to the app. Most importantly the app is quick, easy to navigate, reliable and allows you to manage your account, deposit and withdraw money from the comfort of your phone.

Unique Features

Unique to William Hill is the Tip Advisor section of the site. This basically brings a fun and helpful social element to sports betting. Tip Advisor allows you to see great tips from successful punters. If there is a particular punter who seems to perform consistently well then there is the option to follow them and view a live feed of their tips.

By doing this it is also possible to build up your own group of followers. If you tip the winner then a trophy will be displayed by your name to alert other punters. If they choose to follow you it is then possible to keep them entertained with your betting insights and knowledge.

Customer Service

William Hill offers customer support around the clock in a number of languages (English, Spanish, French, Italian, German, Greek and Chinese). There are multiple ways of contacting them each with their own pros and cons. Those who need a fast response should try phoning them as the staff is extremely well trained and helpful and have a reputation for resolving issues very quickly. There is also a live chat feature on the website which also provides fast access to reliable information.

If your query is not urgent then there are a number of other options including email, fax and post. The support team is sure to get back to you, but it may not be quite as fast as a phone call.

Deposits and Withdrawals

William Hill offers a plethora of deposit and withdrawal methods, all of which are easy to use, fast and most importantly secure. In addition to accepting all major debit and credit cards it is possible to use a number of ePayment systems including Moneybookers, NETeller, Paypal, Click2Pay and many more. It is also possible to deposit using bank transfer or cheque.

The same methods are available for withdrawing your money and the turnaround time is extremely impressive. Most withdrawal options will have the money in your account within a day, some methods take a little longer but never more than 5 work days.


Overall William Hill is a fantastic bookmaker which offers everything the sports betting enthusiast may need. The website is extremely easy to use and contains all the essentials as well as some nice extras such as WHTV. Similarly, while the mobile app is limited to iOS, it is an absolutely fantastic app.

Thanks to William Hill’s years of experience, they have a well-deserved reputation as one of the most reliable, comprehensive bookmaker in the business.

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