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About the Bookie

Betfred is one of the world’s largest independent bookmakers and the UK’s biggest independent high street retailer. The bookmaker operates over 1350 shops, has over 5000 employees and generates an annual turnover of about £1.6 billion. The company is owned by Fred Done who started with just one shop in Salford in 1967, since then it has gone from strength to strength under his guidance.

The site offers betting markets on a comprehensive list of sports including: Horse Racing, Football, Cricket, Tennis, American Football, Aussie Rules, Baseball, Basketball, Bowls, Boxing, Darts, Cycling, Golf, Greyhounds, Ice Hockey, Motor Sports, Rugby League, Rugby Union, Snooker, UFC/MMA, Handball and Volleyball. There are also special markets on TV Shows, Politics and the Lottery.

BetFred is particularly well known for offering excellent customer value and service and as a result it has come to be known as ‘The Bonus King’.

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Players can navigate easily around the website with Betfred Bookie’s game search box and scrolling menu. Wins are displayed as they happen, and the total available jackpots can be viewed on the homepage.

Live Betting and Radio

BetFred recently updated its Live Betting page and it now includes enhanced graphics, loads of great features and an abundance of markets on offer. The page offers a fully detailed score centre which also provides detailed statistics on all live football games as the action unfolds. It is possible to customise the layout of the page so that you can see your preferred markets and make use of an interactive Favourites tool along with updated media icons and more.

Furthermore, as you watch all the latest odds appear on screen it is also possible to listen to live commentary as games take place. BetFred offers live commentary on Football, Cricket, Greyhound Racing and Horse Racing. Furthermore, there are radio stations dedicated to football scores and general sports news.

Thanks to the combination of the live odds and commentary it is possible to keep track of all the latest sporting action and not miss out on any great betting opportunities.

Mobile App

BetFred offers both a mobile app for most major devices as well as a mobile website. The two are virtually identical, the main difference is that the app can make access slightly quicker when placing a last minute bet.

However, BetFred did add a Quickbet feature to the website which makes navigation between different betting markets extremely easy and placing a bet takes just a few seconds.

A huge amount of emphasis has been put on the layout of the mobile betting options and BetFred really has developed one of the most user-friendly mobile experiences. Furthermore, it is also easy to make deposits and withdrawals, view your bet history, and manage all other aspects of your account.

Unique about the Bookie

As mentioned BetFred has earned the nickname ‘The Bonus King’ and a glance at the promotions section of the website explains why. There are a staggering amount of promotions being run at any given time.

It doesn’t matter what sport you are betting on, football, golf, cricket, horse racing or anything else, you are sure to find a bonus that’s relevant to you. Just by keeping a close eye on the promotions page you could find yourself winning some extra cash by simply placing your regular bets.

Customer Service

BetFred provide customer support around the clock via Live Chat, Telephone, Email and a massive Glossary and FAQ on the website. The major limitation is that customer support is only provided in English.

There is a UK Freephone number which is operational 24/7. The team manning the phones are extremely well trained and will be able to answer all queries immediately. Similarly, it is possible to email them at any time and you are sure to receive a response extremely quickly.

The best option is to use the live chat as this is free regardless of where you are in the world and it provides immediate answers and satisfaction. Additionally, the FAQ section of the website really does deal with most queries and punters are sure to find answers to the vast majority of questions with just a few clicks.

Deposits and Withdrawals

BetFred will accept deposits in any currency and simply use the exchange rates as quoted by the Financial Times on the day of the transaction.

Both withdrawals and deposits can be performed with the following methods: All credit and debit cards (Visa, Mastercard, Maestro, Electron, Switch, Solo, Visa Delta or Laser), Skrill, PayPal, Neteller, Cheque, Bankers draft and Bank wire. There is usually a minimum deposit of £5.00. While this is not the most extensive list of methods, there are more than enough options for the average punter.

Best of all, there is no charge for making deposits or withdrawals and all the methods on offer are fast and reliable. The site is known for processing withdrawals extremely quickly and e-wallet withdrawals are normally processed within three hours.


Recommended Bookies believes that BetFred is a fantastic betting destination for British punters. The range of betting markets available is fantastic and the site is extremely well geared up towards UK punters. At the same time, punters from the rest of the world can bet there with confidence safe in the knowledge that it is a trustworthy bookmaker.

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